Shop Hours: Mon, Tues, Thurs, Fri, Sat, 9am-5:30pm. Wed. 10am-5:30pm. Closed Sunday(for now) 715.356.1618

Explore Your World

Loon, Riviera, C4Waterman

Be Confident

New Old Town Loon in-stock

Love Your Bike

Cannondale, Raleigh, Surly, Salsa

Take A Friend

Wenonah, Old Town

Feed Yourself

Fishing Kayaks

Current Designs kayaks are the perfect mix of form and function. As the leading builder of premium kayaks in the world, Current Designs uses the latest materials and technologies to create kayaks that are the envy of everyone on the water. “A Work of Art, Made for Life” Craftsmanship, performance, and a commitment to deliver the highest quality products for those who love to paddle

Best canoes on the planet! Whether your journeys take you on rivers, lakes or oceans, Wenonah Canoe has a boat to fit your paddling style perfectly. Touring, Performance, Recreation, Sporting, Down River, Whitewater or Expedition. We offer more than 40 world-class designs. An industry leader for more than 42 years, Wenonah Canoes are lightweight, durable, technologically superior, and the only choice for people who know and love canoeing & we have em' in stock!

Tradition and technology have had a long and comfortable marriage at Old Town. In 1898 we built our first wood-and-canvas canoe. Old Town has been a pioneer in innovative materials for canoes and kayaks.

Stand Up Paddling has been established as the fastest growing water sport on the planet. Health and fun benefits are a huge part of it's growth. Improved balance, core and endurance strengthening make this optimal exercise for all ages and body types. Abilities to paddle places one could never think of before make this sport so varied. Whether a mellow paddle on a clear lake, lazy river. Our goal is to introduce and perpetuate SUP as a lifestyle. With years of experience and knowledge of the industry, C.A.Co. will help you choose the right board and paddle for your intended use and eliminate the overwhelming choices available out there. The hardest part about SUP is showing up! A desire to learn and potentially change your lifestyle is the easy part!! C.A.Co. offers Stand Up Paddle lessons, Rentals and Equipment Sales. Quality Boards from Loon, C4 Waterman, Riviera ......More